FINDING THE HUMAN TRUTHS
MEDIA
MEDIA
HOME
HOME
CONTACT
CONTACT
CONTACT
CAREERS
NEWS
ABOUT
EXPERTISE
WORK
The COVID-19 pandemic has rapidly shifted our collective fears, concerns and priorities across the globe. Many officials have referred to it as a war against an invisible enemy.
And, as in all wars, one of the most important, impactful and enduring weapons at our disposal is Truth.
In response, we surveyed people in 16 countries around the world to get a deeper look into the key Human Truths generated by the current crisis.
We are continually fielding new surveys and updating the data below, since attitudes are quick to shift as the pandemic continues.
HOME
HOME
©2020 McCANN WORLDGROUP
In The War Against
Coronavirus
Our Methodology
We are interviewing upwards of 16,000 people across 16 markets on a weekly basis and are tracking the changes in data over time in order to maintain an accurate read of the situation as it evolves.
ARGENTINA
INDIA
BRAZIL
COLOMBIA
MEXICO
TURKEY
ITALY
SPAIN
U.S.
CANADA
FRANCE
GERMANY
CHINA
JAPAN
Below are the dates of the waves of research included. Due to the rapid nature of COVID-19, we recognize that cultural mentalities and government responses are changing day by day and this data is a snapshot of a moment in time.
Wave 1: 3/12/20 – 3/22/20 | Wave 2: 3/23/20 – 3/31/20 | Wave 3: 4/7/20 – 4/16/20
Worries Differ Across the Globe
Aside from the potential for illness, what are your other concerns about the Coronavirus/COVID-19 outbreak?
INDIA
MEXICO
U.S.
CHINA
JAPAN
U.K.
"I am concerned that the economy will suffer."
UNITED STATES OF AMERICA
Click on the flags to learn more about the concerns of each country.
CHILE
In March 2020, a record-breaking 10 million Americans filed for unemployment benefits in just two weeks after the U.S. shut down parts of its economy to try to curb the spread of Coronavirus.
"I am concerned that people will become more racist."
The Coronavirus pandemic, which started in the city of Wuhan, China has led to an increase in acts and displays of Sinophobia and prejudice against those of Asian descent around the world.
CHINA
"I am concerned that the lots of people will die."
A forecast from the Institute for Health Metrics and Evaluation (IHME) at the University of Washington's School of Medicine in Seattle predicted 66,314 people would die of COVID-19 in the U.K. by early August.
UNITED KINGDOM
"I am concerned that vulnerable people will be more isolated."
“The elderly in the villages will become more aware of their mortality and their own loneliness. It’s so sad and so bitter...”
FRANCE
"I am concerned that our economy will suffer."
Italy’s economy was struggling even before the Coronavirus hit, posting a quarterly contraction of 0.3% in the last three months of 2019. Economists forecast much steeper falls in GDP in the first and second quarters of 2020.
ITALY
"I am concerned that I will lose my job/struggle financially."
The culture of work in Japan relies on face-to-face interaction as it is a symbol of respect. As a result, Japan is less prepared than some other parts of the world to embrace the virtual working realities of the Coronavirus age.
JAPAN
"I am concerned that our economy will suffer."
“The downtrodden and the jobless will be forced to be in utter poverty.”
INDIA
"I am concerned that lots of people will die."
“Our hospitals have collapsed and the government isn’t doing anything to help improve the conditions or supply.”
CHILE
"I am concerned that we will run out of necessary supplies."
Many hospitals in Mexico were facing a shortage of supplies even before the Coronavirus pandemic arrived. In the coming weeks the scarcity will become even more apparent.
MEXICO
FRANCE
ITALY
U.K.
CHILE